31 Mar

Why we are making software in the first place?

SmartDeploy is growing. We’ve gotten some recognition, a few awards, and we’ve won some great customers. I decided that it was appropriate and probably overdue to start a blog. I want our current and future customers, our employees, and anyone curious to know what we are about.

My partner and I founded Prowess 7 years ago on the initial premise that we could deliver technology services with a level of touch and embracing a set of values that would differentiate us. We worked extensively in virtualization from the very beginning. Four years ago, as virtualization was clearly heading into the mainstream, we were doing a lot with VM distribution and we saw an opportunity to create tools to help deploy virtual machines and virtual infrastructures. The tools started out very simple. Over time they became increasingly sophisticated, and in the process we moved beyond addressing just operating environments running on a virtual frame.

We now attack the deployment problem much more broadly in an effort to realize a vision I described in a presentation I made at VMworld 2007. The short story is this: it shouldn’t matter “what” or “where,” a computing environment should be available to you in the most convenient yet secure form, delivered in the most efficient way possible based on your scenario at that moment – whether that’s locally or remotely hosted, physical or virtual, server or workstation.

I was confronted by an IT manager from a very large (now defunct) bank after my session who said, “I disagree with everything you just said.” I was relieved that there were three people behind him who had different feedback, and now in hindsight it was the people behind the dissenter that were right. Virtualization is commonplace in IT, and the increasing complexity of IT infrastructures are requiring incredibly sophisticated solutions to deliver applications to everyone everywhere they are needed. For proof you need not look any farther than leaders in virtualization like Microsoft who has App-V, MED-V, VDI, RDS, BPOS and a host of other acronyms that represent products designed to accommodate business software requirements.

So part of the vision is to assist in the abstraction of the workload from the compute resource — to mobilize workloads into more convenient “payloads” that can go anywhere and run on any compatible frame. SmartDeploy is a migration enabler, a VDI enabler, and, above all, an IT efficiency facilitator. Too many good things are happening for you not to evolve deployment processes along with the rest of the business and the IT infrastructure. And SmartDeploy Enterprise can help get you there.

If you haven’t done so, I welcome you to evaluate SmartDeploy Enterprise. We offer a free 15 day trial, and for a limited time we will continue to provide extensive pre-sales support including free downloads of our internally created and tested Platform Packs and access to senior deployment experts.

About the Author

Aaron Suzuki
Aaron has spent his entire career as an IT consultant. Rising at the age of 26 to the role of President for a regional Internet application development firm, Aaron led the company successfully through the economic downturn of the early 2000's. From there, he moved to a broader technology business opportunity, taking on the revival of an ailing Seattle-based IT firm where he acted as the Director of Business Development. Aaron co-founded Prowess in 2003 and co-founded SmartDeploy in 2009. As the CEO, he helps create and instill process in production and management. He is responsible for the ongoing operations of the business, including day-to-day management. Aaron drives the strategic direction of the company, and he is the primary liaison to the Advisory Board.